Join Slice Communications' CEO Cass Bailey for a Free Webinar on Finding your Confidence in your 2019 Marketing Plan
Throughout the summer of 2018, we surveyed CEOs of mid-sized marketing companies and had qualitative conversations with them. We found that most (70 percent) were somewhat or not confident in their marketing strategy, but more (85 percent) expected to spend the same or increase spending on their efforts.
The survey data reinforced many formal and informal conversations I had with CEOs around the same time. They know they need to spend on marketing, and with a strong economy, they want to spend more. But they are not sure how to spend the money, where to spend, or what returns their marketing dollars should be generating.
Part of the problem seems to be the marketing professionals. Sixty-five percent of respondents said that they were somewhat or not confident in their marketing team, with a majority (45 percent) leaning towards somewhat confident.
The challenge for marketing has long been that it is not entirely trackable. How can you measure how people feel about your brand? How can you know with complete certainty whether a LinkedIn post or widget reminded someone about your service and they told someone else to call you? You can’t. But marketing communications today is as much science as it is art, and there are some new ways to gain confidence in your efforts.
Cass (Oryl) Bailey is the president and CEO of Slice Communications. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses looking to accomplish their business goals.
Cass brings a wide variety of experiences to the communications strategies she develops for the firm’s clients. With a background in international politics, economics, and philosophy, communications has become her passion and she has been tapped by various industry associations and the media to share her insights and experiences in the field. She is also the host and emcee for Mashable’s Social Media Day in Philadelphia, one of the largest events of its type in the United States.
She is deeply involved with her community, serving as Marketing Communications Chair for both the Entrepreneurs Organization of Philadelphia and the Business Leadership Forum at The Union League of Philadelphia, Executive Committee Member of the Small Business Board at the Greater Philadelphia Chamber of Commerce, Chair Emerita of the Board for Tree House Books, and Secretary Emerita of the Board for Hopeworks ‘N Camden. Cass graduated from The Catholic University of America with a degree in international politics, economics and philosophy.