Millennials today make up 40% of all B2B buyers. Researchers who are responsible for finding products and services today will likely be the decision-makers in 3-5 years.
The question for CEOs is: how can we successfully attract and maintain their attention?
Traditional marketing just does not cut it anymore. Millennial buyers research, evaluate, and choose products and services differently.
In this session, we will discuss:
- New data about the behaviors of B2B buyers
- Strategies for meeting new buyers' needs
- Tactics that can be put in place now to generate sales
This roundtable is being presented by Slice Communications in partnership with The Chamber of Commerce for Greater Philadelphia. Executives from the Chamber will share new research on what millennials want from employers, which is also critical for growing businesses.
Following the presentation, there will be an opportunity for CEOs to share their own experiences in this area with each other.
Tickets are extremely limited and are reserved for C-level executives at middle-market companies.